Who we are
Brands don't grow from fragmented efforts.
They grow from direction.
Verso integrates positioning, creative direction and management into a single strategic flow — acting as an external strategic arm for brands that need more than execution. They need vision.
We work with fashion, lifestyle, food & beverage and beauty brands, end-to-end — from diagnosis and positioning to creative direction, content and growth.
Strategy. Direction. Growth. Results.
Meet the Founders
Marina Paiva
Strategy and growth.
Marina builds the structure behind the brand — positioning, growth roadmap and strategic planning. Before co-founding Verso, she worked across digital strategy and growth at Schutz, Bloomberg and Genial Investimentos.
Maria Eduarda Franco
Creative direction and branding.
Maria Eduarda shapes how the brand looks, feels and communicates — identity, visual universe and aesthetic consistency. Before co-founding Verso, she led creative direction and branding at Iguatemi S.A, Naked Nuts and iRetail.